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Generalist copywriters: Why we’re better than you think

Generalist copywriters: Why we're better than you think

Friday 4th September 2020

There are many things we get asked by potential clients who are thinking of using our services. However, the first is usually if we've written for their industry before.

It's clear why they want to know this, but I'm not sure it's quite as important as they believe. Over the years, we've developed exceptional research skills. This allows us to write competently and knowledgeably about a huge range of subjects. Even if we don't have experience in a sector, we're confident we can write about it to a high standard.

"Are you going to specialise?"

Now, this is probably the most common question aspiring copywriters get asked when they're first starting out. However, it's never occurred to us to specialise in a particular niche. Even when we've wondered if it would be the most lucrative way forward. The truth is, we don't want to limit ourselves to one sector. We absolutely love getting involved with businesses in a huge range of industries and using our excellent research skills to learn about so many different subjects.

Why we've chosen to generalise

If a client asks us if we're specialists in their field, we'll usually say no. The fact is, we don't need to know their industry inside out and back to front to write about it to a high standard. There's one thing we need to be experts in, and that's copywriting. We like to spend our time perfecting our writing skills. That means crafting quality copy for businesses in a wide range of niches.

As generalist copywriters, we can bring a fresh perspective to your industry. We come with an open mind and aren't constrained by the industry's way of 'speaking'. We create clear, concise, and highly engaging content that your readers really want to read. Often, we can see new selling points that specialist copywriters may overlook.

We may not know your audience deeply, but our thorough research process allows us to gain a comprehensive insight into your customers and industry. Being new to your product or service, we can see it from your customers' point of view, helping to identify the value and benefits it brings to them. At Blue Streak Content, we can sell ice to Eskimos; so you can be sure that we can sell whatever it is you're offering, even if we're not specialists in your industry. Chances are that we're more affordable than many specialist copywriters too, with our focus being on providing a real value for money service.

Choose a copywriter with a varied portfolio

Rather than searching high and low for a copywriter with bags of experience in your industry, hire a writer who has developed a broad and varied portfolio instead. At Blue Streak Content, we've written for businesses in many different sectors, effortlessly adapting our writing styles to suit any audience. We can produce website content, blogs, articles, press releases, newsletters, emails, and various other forms of online and print content. Get in touch with our team today to discuss your content requirements.